Five Principles of Content

Christina Griffin — Wed, 23 Apr 2025 20:38:23 +0000

The results? Were undeniable (and entirely unexpected).

🚀 Our account exploded, our engagement skyrocketed, our sales directly from Instagram took off, and more importantly —

The shifts — and results — we witnessed? They are *ENTIRELY* as a result of five primary things we’ve changed.

–––

Keeping up with Instagram (or any social media) can feel like a huge chore, – right?

You want to spend less time creating content and more results from what you post.

Now that you have over 60 graphics at your fingertips, what comes next?

How do you know what kind of content you “should” be making?

In Spring of last year, we committed to this resolution — stop creating content you don’t actually like — and dramatically shifted our content strategy.

We committed to creating content we actually *liked* and more of what WE wanted to see. For us that looked like:

✅ Carousel posts that are jam-packed with value that’s relevant to our people

✅ Real, relatable, and really fun– that’s the kind of content that we want.

✅ Make it so good that people want to get off Instagram and explore your website.

So, if you are where we’ve been, these are the 5 content principles we swear by that make creating content much more enjoyable (and sustainable!)

Let’s dive in 👇.

TONIC’s 5 Rules to Make Social Media Suck Less

👉 01. Show up when you actually have something to say

A bid to connect with the actual audience you want, or some form of value to add (and yes, silly, funny, beautiful things add value.)

If you don’t have something to say, plan something to say. Your new social media templates are designed with prompts and ideas to help make this easier.

Post as often as you can while creating content you’re actually proud of. (We gained almost 30k followers posting twice a week. Quality > Quantity.)

👉 02. Add value, not noise.

After every post you draft, think, What benefit does this have for my reader? What’s their takeaway? How can I add even more value?

Add examples to your informational posts. Show what you’re learning + working on in real time (people love following a story!). Show up to serve, problem-solve, and connect.

👉 03. Create the kinds of content you actually want to see.

Sure, maybe you post that pretty, crowdpleaser Reel, but you attach a caption in your own, real freaking voice.

The motivational quote post has an honest, vulnerable, actionable caption instead just a breezy, “LIKE IF YOU AGREE.”

Study the content you like. Start telling better stories (here’s how). Try new things. What’s the worst that can happen — that post doesn’t perform? Test, iterate, refine, grow.

👉 04. Build a community, not an audience.

Respond to your comments with more than a few heart emojis. Ask good questions in your DMs. Engage with the people engaging with you. Create more of the content your insights show people want from you, and ask what they need help with next. (Then follow through.)

And hey, when you stop thinking of them as “followers” and start treating them like individual people, this app gets 10000% better.

👉 05. When you see someone creating content you love, engage like hell with it!

Make it absolutely clear you want more of THAT, damnit. Comment, share, save, sing it from the rooftops. The algorithm has to serve us more of what we love, so put it to work for you. Let the algorithm KNOW.

And take heart, content creators (which is all of us at this point): Don’t give up making the original, thoughtful, excellent work you’re entirely capable of just to be seen on this app.

Do it, whatever it is, your own way.

(And now, do it much easier / faster with your new Canva templates!)

Use your real voice, lean into your weird, your gifts, and create the kind of content only *you* can create. (We’d argue you also need a killer website and an email list where that content can live sans-algorithm).

The post Five Principles of Content appeared first on Tonic Site Shop.

How To Use TONIC’s Canva Email Graphic Templates

Christina Griffin — Mon, 17 Mar 2025 18:51:01 +0000

Whether you have a giant revenue-generating email list or you’re just getting started, TONIC’s all-new Canva Email Graphic Templates elevate your communications for any inbox!

In this post, we will cover what’s included, email deliverability facts, and how to use these with your email marketing platform (because, yes, they will work with ANY of the big players)! Let’s dive in!

How To Use TONIC’s All-New Canva Email Graphic Templates

What’s Included in the Canva Email Graphic Templates?

Each email graphic template collection includes modular, customizable pieces to help structure your emails effectively:

The Master Project – Email layout & content guides, tutorials, tips, and FAQs
Hero Graphics – Main banner images for your emails
Header Banner Graphics – Section introductions for better organization
Vertical Content Graphics – Featured content visuals
Horizontal Content Graphics – Secondary content visuals
Screamer Banner Graphics – High-impact announcements and CTAs
Prefer a video walkthrough? We’ve got you.

You customize these graphics in Canva, export only the elements you need, and combine them with plain text in your email platform’s editor to craft emails that are *chefs kiss*. For example, you might use a branded header image at the top, followed by plain text for your main content, then a product feature image, more text, and a button graphic for your CTA. It’s really that easy.

What About Email Deliverability? Will Images Hurt Open Rates?

We live in a TRUST but VERIFY world. So rather than tell you that these email graphics “are fine!,” we’re backing it with the facts because open rates matter:

Email on Acid (the Harvard Business Review of email deliverability) ran tests and found that:
- “All of the emails we tested with 500 characters or more got the green light from all spam filters, regardless of the number of images added.”
- Emails under 500 characters were more likely to be marked as spam if they didn’t include an image.
Omnisend suggests maintaining a 60:40 text-to-image ratio to avoid spam triggers.
Our own experience: We’ve sent emails with varying text-to-image ratios for years and never had deliverability issues. The key? Send relevant, engaging content, and you won’t get flagged as spam.
Bonus Tip: Want to check your sender reputation? Use tools like Senderscore and Warmy.io to see if you’re at risk of landing in spam.

Want more information on avoiding spam jail when sending emails? We’re glad you do because we have a WHOLE post on just that!

How Do These Work With My Email Platform?

Yes, our Email Graphic Templates work with any of the major players in the email marketing platform realm (FloDesk, Kit, ActiveCampaign, MailChimp, etc). Basically, if you can upload an image into the emails you create, you can use these graphics, no problem.

And great news, the process is universal across platforms (but we have tutorials, too, because we love you):

Customize each email graphic in Canva
Export each modular piece as a PNG
Upload to your email platform using image containers within the email builder
Arrange with plain text sections for the ideal ratio
Deliver stellar emails that are brains and beauty

Browse the tutorials based on platform:

Conclusion

Creating beautiful, engaging emails is time-consuming unless you use our expertly designed all-new Canva Email Graphics. These email graphics ensure your emails look professional, stay on-brand, and get waaaay more clicks, no matter your email platform. We’ve done all the email marketing research (& testing) so that you can send emails with industry-leading design that get delivered.

The post How To Use TONIC’s Canva Email Graphic Templates appeared first on Tonic Site Shop.

How to Keep Your Emails Out of the Spam Folder (& Why Images Can Actually Help)

Christina Griffin — Mon, 17 Mar 2025 18:40:10 +0000

If you’ve ever worried about your emails ending up in the spam folder (or, as we like to refer to it, SPAM JAIL), you’re not alone. Many business owners wonder whether using images in emails increases the chances of it being flagged as spam. The truth? There are important factors that influence email deliverability that go beyond the inclusion of images—so let’s break it all down. Because, as we all know, owning a business in the 21st century ALSO means you’re an email marketer by default. 😉

How to Keep Your Emails Out of the Spam Folder (& Why Images Can Actually Help)

In this no gatekeeping, no BS post, we will cover key tips to avoid spam jail, why images can increase deliverability, and how to establish balance between images and text in emails that make the email gods smile. You in? Thought so.

The Keys to Avoiding Spam Jail

Follow these essential practices to ensure your emails land in inboxes rather than spam folders:

Send Engaging, Relevant Content
The most critical factor in email deliverability is engagement. If your subscribers open, read, and click on your emails, email providers recognize your content as valuable and keep it out of spam.
Maintain a 60% Text / 40% Image Ratio
A well-balanced email that combines text with supporting visuals helps ensure readability and maintains good deliverability.
Encourage Replies
When recipients reply to your emails, it signals to email providers like Gmail that your messages are legitimate and worth keeping in the inbox.
Grow Your List the Right Way
Never purchase email lists or send unsolicited emails. Instead, focus on building a high-quality list of subscribers who genuinely want to hear from you.
Be Mindful of Spam Trigger Words
Words like “free!”, “limited-time offer”, and “act now” can raise red flags for spam filters. Use them sparingly and in natural contexts.

Basically, if you’re providing VALUE via your emails and not spam, you have nothing to worry about.

Why Images Can Boost Deliverability

Contrary to popular belief, images alone won’t land your emails in spam jail. In fact, using images strategically can increase your deliverability. Here’s how:

Images Improve Click-Through Rates: Eye-catching visuals draw attention to key parts of your email, making it more likely that readers will click.
Higher Click Rates Improve Sender Reputation: When more people engage with your emails, Google and other providers boost your sender reputation—reducing the chances of being marked as spam.
Better Email Experience: A well-designed email with relevant images enhances readability, improves mobile experience, and aligns with your brand identity.

The Right Way to Use Images in Emails

While images are valuable, they should support—not replace—your written content. When crafting your emails, keep these best practices in mind:

Design emails so that they still make sense if images don’t load.
Ensure emails look great on both mobile and desktop by checking the previews on both before you hit “send.”
Stay consistent with branding and layout to establish professionalism.

Also, we may get questions from people asking for tips to optimize their images for email. Here are two free resources for image optimization that we love and use at TONIC:

tinyjpg.com: Use this to reduce the size of your PNG and jpg (still images) files to a fraction of their original size.
ezgif.com: Use this to optimize your gifs and reduce their file size.

Conclusion

Creating well-balanced, visually appealing emails can be time-consuming. That’s why we’ve done the hard work for you. Our expertly designed all-new Canva Email Graphics ensure your emails look professional, stay on-brand, and, most importantly—get delivered.

The post How to Keep Your Emails Out of the Spam Folder (& Why Images Can Actually Help) appeared first on Tonic Site Shop.

How to Switch from Wix to Showit in Four Easy Steps

Ryan Moreno — Tue, 19 Nov 2024 16:02:28 +0000

So, your current website is on Wix, but you’re thinking about switching to Showit? No sweat. Switching platforms seems daunting, but it’s actually quite simple. Wondering what the platform switch will look like for you? Keep reading.

Here’s our breakdown of what the switch from Wix to Showit entails so you can say out with the old and in with the innovative.

Wix is a website builder similar to Showit in that it involves virtually no code and has a visual dashboard to bring your website to life. The difference, however, is that while Wix was among the first to enter the visual website builder game—drag-and-drop visual design has advanced a ton. And don’t get us wrong, Wix is great for some (like those just starting out who may need a free option), the builder lacks more tactical features that are readily available in Showit.

(If you’re grappling with if you should make the switch, refer to this post first!)

Step One: Purchase your TONIC Design

(not ready to go all-in, check out Showit’s Demo here to get a feel for the visual design dashboard)

To switch from Wix to Showit, purchase your favorite TONIC Website Template first. No matter your vibe, business, or idea—we have a design for you. Keep in mind that literally everything within your design can be tailored and customized to perfection for your brand, so select the template that most closely aligns with your vision and click *add to cart.*

One note: We recommend keeping your current website live on Wix until your new design is launch-ready. Doing so will minimize any downtime as you customize your new website. Alternatively, you could launch a Coming Soon page as you work on your new website in Showit.

Step Two: Create a Showit Account

Next, you will create a Showit account. Sign up with THIS LINK and get your first month free! Once you have your Showit account, access your unique share key in your TONIC account and load your design into Showit. To do so, copy your share key from your TONIC account and paste it into your Showit account.

Step Three: Customize your TONIC Design in Showit

Once your design is loaded into Showit, you can customize each page within your design by simply replacing the placeholder content throughout each section. Using the placeholder imagery and copy as a guide, work through each section by swapping out the template imagery for your brand images (or curated stock images) and each section of copy with your website copy. These placeholder elements act as excellent visual guides as you customize your design—like ready-to-use inspo, you can achieve your vision without staring at a blank page.

One of the most frequently asked questions in our inbox for those ready to switch platforms is how long it will take to get my new site up and running. The answer: it depends on whether your website assets (branding, imagery, and copy) are ready to go. It’s usually not the design aspect that slows people down but the lack of finalized assets ready to be plugged into the new website template!

Step Four: Manually Migrate Your Blog Content

If you have a blog on your current Wix website, unfortunately, the Showit support team can’t automatically migrate your existing blog content. This means that migrating your blog is a manual process. Essentially, once you’re ready to launch your website, you will let the Showit team know that you want to launch your website with a new blog. Once your website is live and your new blog is set up through WordPress using WP Engine in your Showit account, you can manually carry over your blog content. Here’s how blogging works with Showit x TONIC.

If you do not have existing blog content that needs migrating, you can follow these steps here to connect your domain and launch your new website.

And if you prefer to transfer your Wix domain to a domain registrar like GoDaddy, the Showit support team will guide you through pointing your domain’s DNS settings to Showit, once your domain is within your new registrar. This is not a requirement but an option if you’d like to move completely away from Wix for your online presence.

Conclusion

When it comes to making the switch from Wix to Showit, we hear the same thing over and over again from clients who have been there and done that— “I wish I did it sooner.” When we say TONIC Regulars who make the switch never look back, we mean it.

If you’re considering ditching Wix, know that not all drag-and-drop platforms are created equal! And we can’t wait to see what you create when truly anything is possible.
Do you have a specific question about whether or not our Showit templates will work for you? Reach out to us and ask—we’d love to help you decide!

The post How to Switch from Wix to Showit in Four Easy Steps appeared first on Tonic Site Shop.

Showit vs Wix: Which One is Better?

Ryan Moreno — Tue, 19 Nov 2024 15:56:06 +0000

Let us be the first to say it: not all website builders are created equal. So, in the sea of website platforms that say they’re easy to use, we know it can hard to determine which one to select and how they all stack up with one another! So, if you’re wondering which platform is better between Showit and Wix, read on; we’ve got you covered.

Before we get into the basics, you may wonder WHY your platform even matters in the first place. The answer? Your website is the first impression that someone has of your business or brand—and that matters. You need to grab attention, build trust, and convert potential clients in a matter of seconds. To keep your ideal clients on your website, engaged with your content, and scrolling through to your CTA, you need really good design. Your website platform and builder is where you design your website. This makes the decision on where to build it an important decision to make sure you’re showing up online *exactly* as you envision!

What Is Showit?

Showit is a website host and builder that combines the simplicity of a drag-and-drop editor with the power of WordPress for blogging. It’s the perfect solution for creative professionals because it’s the ultimate online platform where beauty meets function. Meaning: you can have a powerhouse website that also looks damn good.

Showit has easy-to-implement and customize website templates (ahem, where we at TONIC come in), which streamlines the website-building process and simplifies every step. Rather than starting with a blank page, you can quickly and efficiently plug and play with your website template just by swapping out the elements that exist in the design for your own (brand elements, photos, copy, and beyond). If you see it within your template, it can be changed to match your exact vision!

What Is Wix?

Wix is another drag-and-drop website builder designed for easy use. Like Showit, Wix offers many templates to help you get started.

However, Wix has some limitations. Most important among them is that if you ever want to move your site from Wix to another platform, transferring content can be challenging. This is especially true if you have a lot of blog posts, as you’ll have to move them manually, one-by-one.

From a usability standpoint, the builder, while simple to use—doesn’t offer complete creative control and freedom down to the pixel, which like Showit does.

What Makes Showit better than Wix?

Technical Set-up

Both Showit and Wix host websites on high-performance servers. However, Showit goes the extra mile by assisting with the initial website launch. If you’re migrating from platforms like WordPress or Squarespace, Showit will transfer your blog for you, making the process smoother.

Although Wix is user-friendly, Showit provides more hands-on support with the technical aspects of launching. Plus, Showit’s in-app chat makes it easy to get quick answers from a fun, human, and caring support team.

Customer Support

Showit offers top-tier customer support for all users, regardless of their plan. You can reach the support team through in-app chat or email, and they’re well-equipped to handle the specific needs of creative professionals like you.

Wix offers support via phone and email, but their best support is reserved for premium users.

Drag-and-Drop Editor and Templates

Both platforms have drag-and-drop editors, allowing you to customize your website’s desktop and mobile versions. Showit offers more flexibility in designing layouts, while Wix may feel more restrictive when trying to get the look and feel that truly converts potential clients!

Blogging

Showit uses WordPress for its blogging platform, which is widely regarded as one of the best available on the web. This integration also gives Showit users access to thousands of WordPress plugins, allowing you to easily add new features to your site.

With Wix, you’re limited to its built-in blogging tools and some third-party apps, often requiring additional fees. And if you ever want to leave Wix, exporting your blog content can be a major headache.

SEO (Search Engine Optimization)

Both platforms offer built-in SEO tools, but Showit’s WordPress integration gives you access to powerful plugins like Yoast, which is considered one of the best SEO tools on the market. Furthermore, Showit makes ranking easy with built-in sections for page name, meta descriptions, SEO titles for photos, and beyond. You can also ensure that your website copy is SEO-friendly using Showit’s text tags to indicate H1, H2, H3, and more directly in your design dashboard.

For more help with SEO, check out our library of SEO tutorials.

E-commerce and Integrations

While Showit doesn’t have built-in e-commerce tools, it allows integration with platforms like WooCommerce and Shopify. This approach gives you full creative control over your website design while using specialized e-commerce tools.

Wix has native e-commerce capabilities, which is convenient if you want to quickly set up a store. However, you’re limited to their tools, which may not always meet your specific needs.

Pricing

Wix offers a free plan, but it includes Wix branding and limited features. If you’re a professional, you’ll likely need a paid plan. Showit doesn’t offer a free plan, but it provides a 14-day trial (& you get one month free on TONIC!). Showit’s paid plans are comparable to Wix’s, but you get the same expert level of customer support on all Showit plans. Because you shouldn’t have to pay more to get your questions answered, ya know?

Conclusion

For creative professionals like you, Showit is the go-to platform. It offers unmatched design freedom, seamless WordPress integration, and top-notch support. If you’re ready for a website builder that helps take your online presence to the next level, look no further than Showit x TONIC!

The post Showit vs Wix: Which One is Better? appeared first on Tonic Site Shop.

How to Switch from WordPress to Showit in Four Easy Steps

Ryan Moreno — Tue, 19 Nov 2024 15:49:30 +0000

So, your current website is on WordPress, but you’re thinking about switching to Showit? No sweat. Switching platforms seems daunting, but it’s actually quite simple. Wondering what the platform switch will look like for you? Keep reading.

Here’s our breakdown of what the switch from WordPress to Showit entails so you can take back creative control of your website once and for all.

Did you know that WordPress hosts 43% of all websites in the world? If you’re in the camp that opted to build your site on WordPress, you’re clearly not alone! And WordPress is great. Well, as great as your knowledge of custom code goes. No shade on WordPress, but at TONIC, we’re all about helping business owners, creatives, and entrepreneurs work smarter, not harder. And well, if you’ve ever tried to learn code (ahem, while crying into your keyboard), you may resonate with the fact that, in some cases, WordPress is the harder route when it comes to making even the tiniest tweaks to your website.

Enter: Showit.

Some, if not most, of your favorite websites are likely on Showit, and you didn’t even know it. Why? It’s the one-stop shop for business owners who are ready to walk their talk online.

Step One: Purchase your TONIC Design

(not ready to go all-in, check out Showit’s Demo here to get a feel for the visual design dashboard)

To switch from WordPress to Showit, purchase your favorite TONIC Website Template first. No matter your vibe, business, or idea—we have a design for you. Keep in mind that literally everything within your design can be tailored and customized to perfection for your brand, so select the template that most closely aligns with your vision and click *add to cart.*

One note: We recommend keeping your current website live on WordPress until your new design is launch-ready. Doing so will minimize any downtime as you customize your new website. Alternatively, you could launch a Coming Soon page as you work on your new website in Showit.

Step Two: Create a Showit Account

Step Three: Customize your TONIC Design in Showit

Step Four: Migrate Your WordPress Blog

If you have a blog on your current WordPress website, once you’re ready to launch, the Showit support team will migrate your existing blog content and configure your domain to point to Showit to make your website live! That’s right—the Showit support team does this FOR YOU.

Once your blog content is migrated to Showit, you will still blog through WordPress using WP Engine (because, hey, they are the best in the biz when it comes to blogs). Here’s how blogging works with Showit x TONIC.

If you do not have existing blog content that needs migrating, you can follow these steps here to connect your domain and launch your new website.

Conclusion

When it comes to making the switch from WordPress to Showit, we hear the same thing over and over again from clients who have been there and done that— “I wish I did it sooner.” When we say TONIC Regulars who make the switch never look back, we mean it.

If you’re considering ditching WordPress, know that your once-stifled creativity due to your lack of custom code knowledge is no longer a thing on the other side of Showit.

Do you have a specific question about whether or not our Showit templates will work for you? Reach out to us and ask—we’d love to help you decide! Or, if you want to compare WordPress vs. Showit further, click HERE.

The post How to Switch from WordPress to Showit in Four Easy Steps appeared first on Tonic Site Shop.

Showit vs. WordPress: Which One is Better? And how do they work together?

Ryan Moreno — Tue, 19 Nov 2024 15:06:45 +0000

WordPress may be considered the OG and Tech Giant of website platforms (you know, that little platform that only accounts for ⅓ of all websites worldwide), but that doesn’t necessarily make it the best solution for YOU. Especially when it comes to launching a site that performs well AND enables you to be agile when updating your website. WordPress website woes usually settle in when you want to make a minor update but can’t because your website is custom-coded.

BUT when paired with Showit, you get the power of WordPress for blogging alongside the easy-to-use website-building platform to bring your website dreams into reality. This means you can easily customize, launch, and iterate your website as often as you want and whenever you want—without one line of code. Before we get into all of the specifics, let’s start with the basics, shall we?

What is Showit?

What is WordPress?

WordPress is a content management system (CMS) that uses pre-designed themes to style your website. However, making updates or customizations often requires knowledge of CSS, HTML, and even PHP or JavaScript. For most creatives, learning to code just to make simple edits isn’t practical. So, that’s where Showit comes in.

How does Showit use WordPress for blogging?

Showit uses WordPress for blogging (powered by WPEngine), which removes all the need-to-know code from the equation.

It’s simple: You design your blog pages in Showit, just like you would any other page. Showit then converts your design into a dynamic WordPress blog. To create a new post, log into WordPress, add your content, and click publish. Showit handles the rest! (Did we mention the blog templates included within TONIC designs are expertly designed and pre-programmed to work out of the box? No changes needed).

Ultimately, there is no better pair on the web than the decades-old blogging powerhouse WordPress, paired with the easiest drag-and-drop visual design platform found only in Showit.

Did you catch that? You can update, change, refine, and iterate your website and blog without the help of a developer when you use Showit x WordPress. 🤝

Why TONIC Users Love Showit

Drag-and-Drop Editor

Showit’s editor goes beyond traditional drag-and-drop functionality. Unlike other platforms, where you work with pre-built blocks, Showit lets you design each site section from scratch and position it exactly how you want. You can fine-tune spacing down to the pixel, giving you total control over every layout on your website.

Even better? One of Showit’s best features is the side-by-side desktop and mobile editor. You can easily customize the mobile version of your site without affecting the desktop version. Say goodbye to poorly translated mobile versions of your desktop site. With the amount of traffic driven strictly on mobile devices, the ability to manipulate that design separate from the desktop version is a total game-changer for achieving a website that aligns with your vision—no matter the screen size!

SEO

Showit excels in SEO, with fast page load time, even on image-heavy sites. You can easily edit your SEO settings, including titles, meta descriptions, keywords, slugs, and image alt-tags. Plus, since your blog is powered by WordPress, you get access to powerful SEO plugins like Yoast. Showit helps your website rank well with the built-in, ready-to-use tools accessible directly in your design dashboard.

Styling Made Easy

If you’ve used WordPress before, you know the options are vast…well, as vast as your coding knowledge or ability (& budget) to hire a developer. With Showit’s visual editor, you get incredible simplicity in designing your site just how you want, even the WordPress pages, through drag-and-drop functionality that allows to create, well, anything.

Customer Support

Showit has some of the best customer support in the business. In an AI bot world, Showit has actual humans on the other end of your questions. And the best thing about humans? They care about you (& we do, too)! Showit’s support team is fun, friendly, and truly cheering you on with every response and GIF sent!

Is Showit better than WordPress?

TBH, YES! Unless you know how to code, you will find that using Showit for your website gives you creative freedom and ability to achieve your vision—because what you see in your design dashboard is what your live website will show. No more guesswork, fingers-crossed, hoping that *one line* of code doesn’t break your entire website. It’s like a breath of fresh air for every creative everywhere.

Conclusion

For visually driven creative professionals, Showit is the platform of choice for their website. It offers unmatched design flexibility, allowing you to create unique layouts and make quick updates, all while being aesthetically pleasing. With Showit, you’re not limited to block-style content or rigid themes—if you can envision it, you can build it.

The post Showit vs. WordPress: Which One is Better? And how do they work together? appeared first on Tonic Site Shop.

How to Switch from SquareSpace to Showit: Four Easy Steps

Ryan Moreno — Tue, 19 Nov 2024 14:51:40 +0000

So, your current website is on Squarespace, but you’re thinking about switching to Showit? No sweat. Switching platforms seems daunting, but it’s actually quite simple. Wondering what the platform switch will look like for you? Keep reading.

Here’s our breakdown of what the switch from Squarespace to Showit entails so you can ditch being boxed in and design your website with true creative freedom.

“A website makes it real” is Squarespace’s claim to fame. That simple tagline rings in catchy commercials in between our favorites shows and sport events, and it is true! Deciding to take the plunge and turn your idea into a website does make it real. Which is why, while we’re Showit Lifers over here, the Sqauarespace platform is effective, depending on your business! Only you know the ins and outs specific to your online presence, but in this post, we aim to show you how to make the switch from Squarespace to Showit.

(If you’re grappling with if you should make the switch, refer to this post first!)

Showit empowers users to take control of their website through a visual, no-code, drag-and-drop dashboard that makes creating their vision for their website a reality. Showit is also the website host for your site, creating a hub for your website, all in one place. We have THIS POST which details why we’re exclusive with Showit, but the biggest thing to note is that while Squarespace offers design possibilities through content blocks, Showit offers complete creative freedom free of a grid-backed dashboard.
Now that you have a little bit of insight in to the why, here’s more of the how as you prepare to make the switch from Squarespace to Showit.

Step One: Purchase your TONIC Design

(not ready to go all-in, check out Showit’s Demo here to get a feel for the visual design dashboard)

To switch from Squarespace to Showit, purchase your favorite TONIC Website Template first. No matter your vibe, business, or idea—we have a design for you. Keep in mind that literally everything within your design can be tailored and customized to perfection for your brand, so select the template that most closely aligns with your vision and click *add to cart.*

One note: We recommend keeping your current website live on Sqaurespace until your new design is launch-ready. Doing so will minimize any downtime as you customize your new website. Alternatively, you could launch a Coming Soon page as you work on your new website in Showit.

Step Two: Create a Showit Account

Step Three: Customize your TONIC Design in Showit

Step Four: Migrate Your Squarespace Blog

If you have a blog on your current Squarespace website, once you’re ready to launch, the Showit support team will migrate your existing blog content and configure your domain to point to Showit to make your website live! That’s right—the Showit support team does this FOR YOU.

Once your blog content is migrated to Showit, you blog through WordPress using WP Engine (because, hey, they are the best in the biz when it comes to blogs). Here’s how blogging works with Showit x TONIC.

If you do not have existing blog content that needs migrating, you can follow these steps here to connect your domain and launch your new website.

If you prefer to transfer your Squarespace domain to a domain registrar like GoDaddy, the Showit support team will guide you through pointing your domain’s DNS settings to Showit, once your domain is within your new registrar. This is not a requirement, but an option if you’d like to move completely away from Squarespace.

Conclusion

When it comes to making the switch from Squarespace to Showit, we hear the same thing over and over again from clients who have been there and done that— “I wish I did it sooner.” When we say TONIC Regulars who make the switch never look back, we mean it.

If you’re considering ditching Sqaurespace, know that your creativity that was once boxed in due to the grid system of Squarespace’s backend is no longer a thing on the other side of Showit.

Do you have a specific question about whether or not our Showit templates will work for you? Reach out to us and ask—we’d love to help you decide!

The post How to Switch from SquareSpace to Showit: Four Easy Steps appeared first on Tonic Site Shop.

3 Ways to Create an Ecommerce Shop With Showit

Ryan Moreno — Mon, 26 Aug 2024 19:06:22 +0000

There are a few different ways to sell digital and physical products on your Showit website. There’s no shop functionality built into Showit, however, you can use third-party tools like Shopify to easily add product buy buttons and products lists.

Depending on the size of your online shop, there’s a tool that’s right for you. Here’s a breakdown of the top ecommerce tools that work with your Showit website.

Top Ecommerce Tools That Work With Showit Templates

Shopify

Shopify is our #1 recommendation for selling digital and physical products online with your Showit website

Thrivecart / SamCart / Spiffy (That’s what Amy Porterfield uses!)

These tools allow you to link your visitors to custom checkout pages.

Woocommerce

For serious brands wanting to level up their shop, WooCommerce gives you the most flexibility and customization possible, but not without custom code.

Shopify

Buy Buttons

Shopify is our #1 recommendation for selling digital and physical products online with your Showit website. Shopify allows you to embed buy buttons on any page of your site that, when clicked, adds a really nice slide out cart. This is great if you want your customers to be able to add multiple products to their cart rather than selling a one off product.

If your products have variants, the options will also show with your buy button. It’s really the easiest way to sell digital and physical products with Showit!

If your online shop is big, or you plan on scaling your shop to more than 30+ products, then I wouldn’t recommend Shopify buy buttons. The reason being is that you have to create each individual product page in Showit and then add the buy button. It’s definitely possible to do this but with a large shop you’re better off using Shopify Collection buy buttons.

Collection Buy Buttons

Shopify also allows you to embed “collections” which are groups of products. This is great if you want to add multiple products to a shop category page with one code snippet.

Shopify collection embeds only allow you to add the product to the cart, show a popup with a cart button, or go directly to the checkout page. The downside to this is that there’s no ability to link out to individual product pages with collection buy buttons.

If you have more than 30+ products and you need individual product pages, then WooCommerce is going to be your best bet!

Checkout Pages: Thrivecart / SamCart / Spiffy

Tools like ThriveCart, SamCart, and Spiffy allow you to sell digital products by linking out to a custom checkout page created for a specific product. They allow you to add upsells, downsells, testimonials, subscriptions and more to these checkout pages making conversion their top priority. They are easy to set up, however, cost significantly more than Shopify. Shopify starts at $5 / month, where Spiffy and SamCart start at $79 / month. ThriveCart is a one time fee of $495.

Checkout pages vs Shopify

Besides price, the main difference between checkout page tools and Shopify is that checkout pages allow you to customize the checkout process (upsells, downsells, testimonials, etc.), however you can’t have a shopping cart on your site. Shopify allows you to have a cart where you can add multiple products, but the checkout page is not customizable.

If having a custom checkout page with upsells, subscription and payment plans, testimonials, and more are important for you, and you have less than 30+ products, then a Checkout page like Spiffy is what you’ll need. Even Amy Porterfield uses Spify to sell her digital products!

WooCommerce

If you’re serious about selling digital or physical products online, then WooCommerce is going to be your best bet. WooCommerce is a robust WordPress plugin that gives you the power to sell 1 to 100+ products online… easily.

Well, it’s easy if you know your way around WordPress and have a bit of coding experience.

Here at TONIC we use WooCommerce to power our online shop, product pages, cart pages, checkout pages, and customer account pages. We have an Affiliate program, payment plans, coupon codes, and more that create a powerful ecommerce experience for our visitors.

If you know your shop is going to make you a lot of money (or it already is) then it’s worth paying a developer who knows WordPress really well. We found ours on UpWork! WooCommerce is free, however there are a lot of add-ons that add up. Expect to pay around $500 – $1000 per year for WooCommerce add-ons, plus $30-$50 / hour for a developer.

Conclusion

Creating an ecommerce site with your Showit template is easy when choosing the right tool. If you’re just starting out, use Shopify buy buttons. This will give you the most flexibility when designing your shop pages.

If you strictly sell digital products and you want to utilize marketing tactics like upsells, downsells, subscriptions and more, then a checkout page tool like Spiffy is great.

If you’re looking for the best, robust online ecommerce experience, then WooCommerce will be the tool for you. However, be prepared to work with a developer who can code in custom functionality that you need!

The post 3 Ways to Create an Ecommerce Shop With Showit appeared first on Tonic Site Shop.

The Best Brand Messaging ChatGPT Prompt

Jen Olmstead — Fri, 09 Feb 2024 14:51:45 +0000

Use this prompt to understand what’s holding your customers back.

Copy + paste this into ChatGPT, then replace your brand info with the text inside the [brackets] and remove the brackets. Enjoy!

I am a [fitness coach in Santa Monica, CA]. I want you to act like you are a potential customer of my business. I specialize in [whole-body wellness programs, including meditation, body weight and weightlifting programs, and sustainable vegan diets]. What questions are you asking yourself when you are considering [hiring me/purchasing from me] or another business like mine? Tell me your thoughts, questions, and concerns that are holding you back from purchasing and format them in a markdown table.

Click here to open your ChatGPT to try it!

After you input the prompt, ChatGPT will output a nice, organized table of your customer’s hesitations and objections. (Pro-tip: repeat as many times as you like!)

Then all you have to do is RUN (do not walk) to your brand messaging, website, and Instagram to ensure you’re actually meeting your customers where they are. (More on that with examples of exactly how to do that in this post right here.)

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Find this helpful? You’ll get this prompt plus 25 pages of additional brand positioning strategies in our killer Jumpstart Brand Guide.

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